TOPICS

brand in the global market

PRODUCT-ADAPTATION
To readapt the features of a product for each country, or each market

oreos are too sweet for chinese market

COLONIALISM AND SLAVERY

LANGUAGE AND POWER

LANGUAGE AND IDENTITY

GLOBAL SPREAD

SPECIFIC DOMAINS

public speaking=the art of effective oral communication with an audience

SUCCESSFUL PRESENTATION

Focus on the Audience
Less is more (slides)
Practice
Use of non-verbal communication
Plan the use of Functions of Language
Engage in conversation
Technical details
Dress code

Schwarzenegger says that we must identify our goals and commit to achieve them

concepts and glocal dimension

partnerships and sponsorships

locations

marketing strategies

resources and funds