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The Evolution Project

Irresistible Offer

Amazing referral Offer

Receive on week free training when a friend signs up

Bring your partner and they train for free

Limited Discount for 6 week challenge

Good discount

Life changing nutritional chat

Guarantee

If they sign up for a 6 week challenge and don't lose body fat they get money back

Proprietary tools

UG3. Fit pro Newsletter. Customized Boot Camp training system.

Marketing plan

Marketing Business Cards Lead Boxes Newspaper News Letter Facebook/twitter Banner Flyer Poster Speak to Yellow Hammer Speak To competitor Photos Before and After Action shots The trainers? Write awesome text Distribution options Jogging Mail Drop Shop Fronts Local Business.

Retention Strategy

To Provide an OUTSTANDING service. To pay attention to clients individual needs. Remember everyone's name s. 6 week weigh ins (big Events). Show off clients results. Change classes regularly.

Superhero Brand

Our identity and logo send a message of a new beginning physically and spiritually. We have deliberately excluded the mention of fitness in the logo (although it will be clear) as we wanted to create an air of mystery about the company. The logo is memorable and we feel it is a very strong brand moving forward..

Killer Product

Totally unique circuit classes with a wide array of functional equipment. High energy , awesome music and big personality trainers.. Life changing nutritional education that encompasses our belief in organic natural foods. Evidence proving it has changed our clients bodies and lives.. Our equipment is top of the range colorful and functional. Program design is second to none. All of our boot camps are ore fun and yield fantastic results..

Legality

All our customers will sign wavers. Public Liability insurance. Customer PARQ.

Payroll System

Set up as Limited company and will draw salary from this account. Other trainers are cont actors and responsible for their own tax.

Point Of Sale

Website. Cash/credit cards/. Pay pal. Must clarify with web designer this is needed.

Product Ladder

6 Week Challenge. Individual Boot camp. Individual PT Session. Mums Early morning Session. Corporate Boot Camp. VIP Package. Packages. Private nutrition analysis and diet counseling session. Full body comprehensive physical evaluation. Before and after photos. All Access bootcamp pass. Two Private personal training package. Subtopic.