empirical rational strategies. normative re-educated strategies. power-coercive strategies. partially intended change outcomes. effective change occurs when a change can be demonstrated as desirable and aligned. change occurs when people dispense with old normative orientation and gain commitment to new ones.. achieving chang by those with greater power in behavior then those with lesser power. Some but not all change intentions are achievable, affected by power, processes, interest and the skills.
managers have great difficulty in achieving change outcomes. internal. external.
Director. Navigator. caretaker. coach. interpreter. nurturer.