Marketing- Consumer Profile
Geographic
Marketers use this tactic to identify the consumer' location
It depends also on "pockets and concentration of people that are from certain places
Marketers use this by making sure the attributes which are countries, regions, states, cities, climate zones, the importance of urban and rural areas.
This is the Mcdonald's products from different countries and as you can see, McDonald's uses geographic marketing and uses the people's preferences and taste from these countries.
Product Use
There are consumers who use products lightly, at medium level, or heavily used.
Non-users usually enter the market.
A product consumer is someone who buys the product and uses it.
These are example of companies that fabricate products like Apple's technology.
Demographics
It is based on physical features like age, gender, income, culture and family cycle.
Marketers use these features to categorize and differentiate cusumers
Age and gender can vary as depending what age are you and the gender and marketers try to market products to both genders and to all ages depending on which suits the consumer
Income also plays a big role because it depends on the earnings of the consumer so that companies can put products at an suitable and affordable price so consumers can buy the products
As you can see this company sells razors to both genders which is an example of demographic marketing
Psychographics
Statistics based on opinions, values, morals, beliefs, desires, etc for consumers.
Customers may have different behavior based on relationships.
Divides consumers in categories depending on the statistics.
It is diffcult to measure or study the statistics.
A way of thinking/caring for the consumer.