Spotlight 11 Module 1 Relationships
Buying Power of Chinese tourists
Ben Macklowe, from Macklowe Gallery, sold a Tiffany lamp that cost in the low six figures to a Shanghai visitor.
There's been prosperity across so much of Asia that you're starting to see it much more in the profile of the tourist on Madison Avenue.
In 2011 a record number of Chinese visited the US - nearly 1.1 million.
Chinese visitors spend about $6,000 each on every visit here, vs the $4,000 that visitors from other countries spend on average, and their top activity is shopping.
Obstacles faced by American luxury stores in attracting Chinese visitors
Ways to Attract Chinese Tourists
Tiffany has added Mandarin-speaking sales staff to its major stores.
More than half of sales at Burberry's flagship stores are to tourists from China.
Montblanc sells Year of the Dragon pens and has staff memebers who speak Mandarin and Cantonese, and it is printing Chinese-language brochures about its products and selling wallets sized for Chinese currency.
Tourneau's representatives accompanied NY City officials on a visit to China to encourage more tourism in the city.
Montblanc will do more and more marketing towards Chinese tourists.
1. Visa issues. It is easier for Chinese residents to get visas to Europe.
The American stores also have to overcome an idea that luxury can come only from the old world.
The Montblanc store treated a group of Chinese visitors to a private concert with the pianist Lang Lang, cocktails and a fashion show attended by the designers Oscar de la Renta and Diane Von Furstenberg.
Oscar de la Renta
Diane Von Furstenberg