Anticommunism
People thought Johnson's policies had brought about stagflation
Vietnam War
Great Society
Urban Riots
Moral Majority
Religious Group
Traditional Families
2 million new voters
Busing Issue
Migration from "Rust Belt" to "Sunbelt"
Reagan was an actor, so he was a good speaker
"Are you better off than you were four years ago?"
Carter is losing popularity
Lack of trust in the government from Watergate
Led to the lack of faith in the governments in its role in the economy and society