Pokémon Go's funders created
their own Startup within Google
using their experience working on
Google Earth

Ex Google Earth creators
funded their own Massive
Multiplayer Online. This
gave them more insight
on massive collective games

Ex Google Earth creators
funded their own AR game. This
gave them more insight
on AR
Battery and accesories
sales rose because of
Pokémon Go
Stores started
offering discounts
for those with the app
