Diplomatic Connections 2018

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Distributed 6x Annually

March edition, deadline February 2, 2018

Jan02-Feb01

INTRO: Bringing Back the House Call

May edition, deadline April 2, 2018

Feb02-Apr01

TECHNOLOGY: Old School Meets New School

July edition, deadline June 4, 2018

Apr02-Jun03

SERVICE: Anticipating Diplomat Family Needs (vaccinations, health records, etc.)

September edition, deadline August 2, 2018

Jun04-Aug01

SERVICE: Seasonal Allergies & Flu

November edition, deadline October 2, 2018

Aug02-Oct01

WELLNESS: Avoiding Stress & Illness During the Holidays

Jan/Feb edition

WELLNESS: Resolutions & Goals for the New Year

Timeline

1/3/18: Decide which ad size and frequency we'd like to purchase.

Jan02-Jan02

1/3/18: Email back stating interest, find out next steps for payment.

Jan02-Jan02

1/4/18: Begin design for ad.

Jan03-Jan23

Complete ad design for March edition, deadline: Feb. 2

Jan02-Feb01

Cons of Advertising w/DC

Costly (PDF page 5)

Pros of Advertising w/DC

Distributed to Diplomats, Embassies, International Travelers, VIPs, etc. (PDF page 4)

Percentage of loyal readers who will need medical services: 98% (PDF page 4)

Percentage of loyal readers with a combined household income of over $150,000: 73% (PDF page 4)

Average reader age: 27-57 (PDF page 4)

They have meet-and-greet events (PDF page 6)

Next event: April 5 at the Embassy of Hungary

When you pay for print, digital is included (PDF page 2)

Design - (DropBox folder)