CEE 176G/276G
What Motivates People to Act?
Lower the Threshold
FREEmium Services
Try for Free, then Upgrade
Offer Discounts
for Subscribing / Joining
8
Offer Incentives
to Keep Coming Back
Loyalty Programs
Airlines
Movies
Restaurants
Some Strategies for
Incentive Systems
14
2.B.3 Behavioral Economics
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centrar el diagrama.