12 Things Physiques by Damon Reio Must Have

Brand Identity

Currently, this is an institution centered around fat loss using the MRT method for the fitness enthusiast. We get people in the "Best Shape of Your Life" through Personal, Group, Boot Camp and Online Training.

Killer Product

Physiques Personal Training Studio

28 Day Flat Belly System

14 Day Metabolic Fat Flush System

28 Day Booty Camp

Personal Training

Group Training

Online Personal Training

Seminars

St. Pete Boot Camp

6am Boot Camp,

630pm Boot Camp

Free Saturday Morning Boot Camp and Monthly Grocery Tours

Legal Protection

Trainer Insurance

Liability Forms

Employee and Subcontracting Agreement

Payroll System

Currently Pay Instructor and assistant bimonlthly by check

Will begin offering commission to trainers for recruiting clients as well as commission for selling Prograde supplements.

Point of Sales

PayPal, cash or checks. Stopped automatic billing through Paypal because of their changes and looking for another method rather than what I'm doing now (manually entering CC info into Pay pal. I also use Clickbank for the affiliate products

People can sign up online to boot camp

Product Ladder

Personal Training

Boot Camp

Online Training

Info Products

Small Group Training 2 -6 clients

Short term fitness classes such as the 8 week Transformation Program

1 Week Boot Camp Test-Drive for $1

Free Fitness Evaluation and Test-Drive Workout for Personal Training

Irresistable Offer

Boot Camp is $1 the 1st week

Personal/Group Training comes with a free test-drive and evaluation.

All of my rates are competitive to my cometition.

If one can't afford personal training, they can invest in small group or boot camp or online personal training

We have a 100% money back guarantee the 1st 30 days

Guarantee

All of our training programs come with a 100% money-back guarantee if the cleint hadn't reached any results. I'm thinking about advertising how we will personally reaccess clients 30 days later with a check ready to give to them if they reached no progress.

Propriety Tools

Fitpro Newsletter

Turbulence Training Boot Camp Workouts 1.0 and 2.0

Underground Fitness resources

Fitness Insider - Rigsby

Box Shot Creator - Make Ebook Covers

Optimize Press Plugin

Inbound phone scripts from McCombs

Passion to Profits - Ryan Lee

Ryan Lee Continuity Program

Marketing Plan

Free Saturday Morning Boot Camp

Network with Hair Stylists

Monthly Grocery Store Tours

Fliers

Will do lead boxes next month

Press Release

Email Marketing

Optin on blog

Phone calls to current and expired members

Referral marketing

Facebook

Want to do apartment appreciation and school of the month promotion

Gift Cards

Retention Strategies

Offering "memberships" and not "packages for personal training

Collect CC information and clients can cancel 10 days prior to next renewal date

Build commraderie throughout group training/boot camp programs

Keep track of monthly stats - do monthly fitness tests

Require members to show keep nutrition journal

Want o do monthly recreational events (movie night, cookout, etc

Client of the Month

Referral Programs

1/2 off next month per new referral

Free massage or facial from local salon with referral

Ask at POS

Want to begin contests

"Walking Billboard" Program to Craigslist prospects. Train for free if they refer at least 1 person per month.

Email Autoresponder asking new members for referral to programs and newsletter