Consumer Profile
Pshycographic
- Festive people (presents etc..)
- People who like chocolate
- Fair Trade (worker friendly) -- People who support workers
- Directed towards people who eat healthy
Demographic
- age of 9-55
-low to medium income
Families
People who celebrate christmas
Geographic
Suburban and urban areas
North America
Europe
Australia
China
Japan
Russia
Areas that are densely populate by Christians
Product Use
Heavy-users: can buy product as presents for children, friends, family etc..
Medium-users: Remembers they have bought the chocolate from us before (they get attracted with our new released product)
Non-Users: We will try to attract them with our unique type of candy. For example: our shapes, and types of chocolate.