Cultural profiles for overcoming communicative barriers: Australia vs Russia

Power holders are very distant in society.

Collectivist society

A Feminine society

Society is threatened by ambiguous or unknown situations

Pragmatic mindset

Russian society has a tendency to cynicism and pessimism

Hierarchy is established for convenience

Australia highly Individualist culture

Australia is a Masculine society

middle score on Uncertainty Avoidance

Australia has a normative culture

People possess a positive attitude and have a tendency towards optimism

They place a higher degree of importance on leisure time, act as they please and spend money as they wish

Russians often can`t afford to live in their satisfaction and are forced to limit themselves

loosely-knit society in which the expectation is that people look after themselves and their immediate families

Russians prefer to help each other and be a team.

Australia will sacrifice family and leisure priorities to work.

The dominant values in society are caring for others and quality of life.

There should concentrate more on savings for the future

The should be more feminine society where quality of life is the sign of success and standing out from the crowd is not admirable.