The migration of people from the Rust Belt to the Sun Belt and the return of white voters to the south who voted for Reagan
People like that Reagan was a conservative because they said that the counterculture was ruining society and we need to return to traditional values
People were upset and tired of the large democratic government interfering in all domestic affairs so they wanted a small governement
He was going to lower taxes and decrease regulations on industries like a traditional republican
people didn't like social welfare programs and unfunded mandates by liberals
cultural change caused religious groups to become more active in politics and since the majority of Republicans were white Christians, Reagan got many votes from them
Reagan made clear his opposed stance on big government, his support for a strong government, and his faith in traditional values, and he radiated optimism
People had lost faith in the Democratic party due to the Vietnam war, Watergate and the hostage crisis in Iran
people didn't like affirmative action
Carter looked like a bad president with the stagflation and Iranian hostage crisis