Is a strategy to make a marketing process in dynamic world, this requires developing skills and knowledge of organizations to compete in international markets. It is necessary for managers to have these skills. This serves to put the price, promotion and distribution of goods and services across borders.
It is the process of identifying, anticipating and satisfying the requirements or needs of the customers
• Focusing on the needs and wants of costumer
• Identifying the best method of satisfying those needs and wants
• Orienting the company towards the process of providing that satisfaction
• Meeting the organizational objectives
The organizations must identify the best method to guide an advertising campaign in the market place , control the functions and the marketing environment, analyze the social, economic, political and technological factors.
1. Analyzing international marketing opportunities, to identify needs and satisfy them with its goods or services
2. Involves identifying the potential buyer, demand measurement and forecasting, market segmentation, market targeting and market position
3. Aligning and coordinating numerous activities and efforts to produce and deliver final products and services its customers.
Developing the international marketing mix: product, place, price and promotion.
3. Analysis, planning, implantation and control of the marketing programs
These are the phases of a company's participation in international marketing. The company can participate in one phase or be in more than one at a time
No direct foreign marketing . • It does not have a meaningful participation with clients outside national borders.
• Sales are made through wholesalers or marketers
Infrequent foreign marketing.
Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas. As domestic demand increase and absorbs surpluses, foreign sales activities is withdrawn. In this phase, there is little no change in company organization or product limits
International Marketing
In this phase the companies are fully committed and involved in the international marketing activities
Companies look for markets around the world, sell products that are the result of a planned production of the markets of different countries.
Multinational companies will grant the whole world including the market of origin, as a single market
International orientation
It is a significant change in the orientation of a company that depends on the foreign market for the sale of its goods and services
MULTINATIONAL CORPORATIONS MNCS
The process of penetration and development in the international market is difficult for companies, since it requires great capabilities
The objectives of the market entry, which Will have implication for the strategy and organization adopted
The choice of market mode entry
The marketing entry strategy whit lessons learned
A framework for the overall evolutions on a international marketing strategy
There are three principal international economic institutions of a universal character, that support the world economy
1. International Monetary Fund
2. 2. The International Bank
3. World Trade Organization WTO, that before was General Agreement on Tariffs and Trade (GATT)