THE POWER OF SOCIAL MEDIA

1.

INTRODUCTION

Social media is the collection
of tools and online spaces
available to help individuals
and businesses to accelerate
their information and
communication needs.
(Lake, 2009)

Lake, C. (2009, March 19).
What is social media? Here are
34 definitions. Retrieved from
https://econsultancy.com/what-
is-social-media-here-are-34-
definitions/

2.

POINT

IMPROVE BUSINESS REPUTATION

73% on online marketers
agree that their efforts in
implementing a social
media marketing strategy
for their business has
been effective.
(Smith, 2019)

Smith, K. (2019, August 1).
The Important of Social
Media in Business.
Retrieved from https://
www.lyfemarketing.
com/blog/important-social-
media-business/

With nearly half of the
world's population using
social media platforms,
they're a natural place
to reach new and highly
targeted potential
customers. Think people
only connect with brands
they already know on
social media? Consider
that 60 percent of
Instagram users say
they discover new
products on platform.
(Newberry, 2018)

Newberry, C. (2018, May 2).
23 Benefits of Social Media
for Business. Retrieved from
https://blog.hootsuite.com/
social-media-for-business/

PROVIDE INFORMATION

It can be claimed that
social media platforms,
enabling free voice
and video calls, the
sharing of documents,
links and any other
type of information can
be highly effective in
improving the academic
performance and
students learning.
(Willbold, 2019)

Willbold, M. (2019, April 27).
Social Media in Education:
Can they Improve the
Learning? Retrieved from
https://elearning
industry.com/social-media-in
-education-improve-learning

Social media provides a great
deal of information about the
users, whether it is personal
likes or dislikes, social connections
and networks, or general emotional
states in ways not previously
available to others. As a result,
judgments and perceptions of a
person's credibility can be made
from examining posts, tweets, or
other indicators on social media.
(Edward, Spence, Gentile, Edwards,
Edwards, 2013)

Edward, C; Spence, P, R;
Gentile, C, J; Edwards, A.
(2013, September).
Computer in Human Behavior.
Retrieved from https;//
www.sciencedirect.com/
science/article/pii/
S0747563212003767

3.

CONCLUSION

Humility, gentleness, and
helpfulness go so much
further and open doors
you cannot imagine.
Think from a higher
level and try to see beyond
today. Some hard work
and insight will bring you
to paths that will reward
you so highly, it'll make
the little inconvenience
you incurred so worth it.
(Gil, 2015)

Gil. (2015, August 27).
43 of The Best Social
Media Marketing Quotes.
Retreived from https://
eclincher.com/blog/43-
of-the-best-social-media
-quotes/

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