Google Inside
Search
Wordstream
PPC
Google
Marketing
Platform
Search
Ads 360
Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines.
Disvo
DoubleClick Search +
360 Analytics
Google
Ads
connect with
users
searching on
Google.com
browsing on
partner
websites
discovering
apps in google
play
watching videos
on Youtube
discovering new
places in Google Maps
Ad Rank
factors
Bid
Context of
person's
search
location
time
device
other signals
& attributes
auction-time
ad quality
expected
CTR
ad
relevance
landing page
experience
expected
impact of
extensions
and other
ad formats
relevance
CTR
Audiences
Goals
Sales
Drive sales or
conversions online
Features that start the purchasing or conversion process, such as bidding strategies aimed at clicks, extensions, and ads that show to potential customers as they browse sites, videos and apps that partner with Google
via app
visit to store
via phone
Leads
Website
Traffic
Measurements
Understanding
Your Data
Quality Score
Landing Page
Speed Score
Track
conversions
MadTech
Dynamic
Search Ads
use feed
for dynamic
targeting
Responsive
Search Ads
Real-time Insights on demand
Google Demand Signals
Demand
Term and Topic
Search Terms
Dynamic Search Creatives
Ad Experiences
Smart
Shopping
Campaigns
Product
Shopping Ads
Special
Promotions
Product
Ratings
Automated
item updates
Showcase
Shopping
Ads
Local Catalog
Ads
Product
Feed Platforms
CommerceHub
ChannelAdvisor
Google
Shopping
Best Practices
Local
Search Ads
Brick and Mortar
store and want
more foot traffic
near me
searches
growth 500%
Smart
campaigns
Goals
Call
Visit
to store
Purchase
Extensions
Callouts
Dynamic
Call outs
dynamic structured
snippet extensions
automated
extensions
Discovery
Campaigns
A quick recap on Discovery: Discovery is Google's version of a social campaign as it runs across Google's O&O feeds (Discover/Search feed, Gmail/Promotions & Social tab and YouTube/Home Page)This would be net new premium inventory for TracfoneEasy to stand up as we can repurpose your social/FB ads (note: creative is the #1 component for this ad unit)Runs via Google Ads only (can track in Campaign Manager and GA360 also)This ad unit is a mid-funnel powerhouse; recommend optimizing against specific site pages, cart abandoners, etc.
aHotel Ads
Mobile
Benchmarks
App Store Optimization (ASO)
Youtube SEO
ranking factors
Voice Search
20% of search
Stats
Marketplaces
Amazon SEO
how to
medium
eCommerce
SEO
SERP Features
Local Pack
Google My Business
how to optimize
Google
Featured
snippets
(Answer
Box)
Paragraphs (63%)
Lists (19%
Tables (16%)
Best Practices
identify queries +
seek out existing answer box
format + language +
accurate results
essential
any result from page1 eligible
+ entice click with
max snippet length
New Partnership
w/News Org
Rich Results
Rich Cards
for mobile
Test rich results
eligibility tool
Knowledge
Graph
person
business
Knowledge
Panel (from
Google Bus.
Listings
People also ask
Image packs
Site Links
Sitelink
search box
News Box
Google Guidelines
on Search
Search
Gallery
Search
features
Tools
MOZ
Moz
Keyword
Explorer
Wordle
Keywork Cloud
Botify
Web Crawler
Jumpshot
Insights
HotJar
Rank Tracker
LSI
Keyword
Graph
maybe not?
Mobile
Speed
Test
Google
Speed
Test
Google Web
Masters Tool
SearchMetrics
keyword visibility
Trends
Microformats
FB graph
object
Twitter
Card
Structured
Data (Google)
Schema
Mobile first
indexing
Ranking
factors
SEO Checklist
by MOZ
200 ranking
factors