


Ethicals principles
1.Avoid research sites where participants may feel coerced to participate in the research.
2.Honour the participants’ privacy.
3.Consider difference in participants’ time commitment.
4.Protect participants’ identities to avoid embarrassment or harm.
5.Treat participants with respect and seek their cooperation in the research.
6.Negotiate with the participants the terms of the agreement to do a study.
7.Tell the truth when writing up and reporting the findings.
Participants play a key role,
contributing to the analysis
of the data they generate
Dr. Leslie Curry
is a strategy to systematically collect, organize and interpret textual information in order to generate knowledge

Sharan B. Merriam
understand the meaning people give to their world

John Creswell
process of understanding to
explore a social or human problem
Naturalistic
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is defined as a no experimental
approach in which subjects are
studied in their natural settings
Descriptive

The details of the research
with multimedia files
Concern with process

multiple interactivity is used
because it focuses on the process
Inductive

the theories or concepts
are built on the basis of data collection
Meaning

focuses on various perspectives, becomes subjective