CEE 176G/276G
What Motivates People to Act?
Lower the Threshold
FREEmium Services
Try for Free, then Upgrade
Offer Discounts
for Subscribing / Joining
8
Offer Incentives
to Keep Coming Back
Loyalty Programs
Airlines
Movies
Restaurants
Some Strategies for
Incentive Systems
14
2.B.3 Behavioral Economics
Fai clic qui per
centrare la mappa.
Fai clic qui per
centrare la mappa.