Twitter PR Strategy

Customer Relations

Follow your customers and potential customers

Create relevant content to your customers: tips, company info, etc.

Answer questions, respond to comments about your brand

Corporate Reputation Management

Follow industry leaders, similar interest, groups, news and media

Share insights, expertise, become a thought leader

Jump in the conversation. Be transparent and add value

Product Promotion & Sales

Follow current and potential customers, those interested in similar products

Share links to online promos, insider info on upcoming sales, discount codes

Check replies and DMs, answer questions, provide info when needed

Crisis Management

Follow your brand, products and relevant issues

Create additional resources, updated information and explanations

Answer questions, respond to comments, raise issues, provide info

Event Coverage

Follow those interested or attending events, media

Content with event informations, updates, behind the scenes coverage

Set up Tweet-ups, talk to attendees, ask and answer questions

Issue Advocacy

Follow those interested in your cause, industry leaders, news

Bring added value - health tips, disaster alerts, fundraising info

Know your followers, thank them for support, get them involved