PERCEPTION AND LEARNING 
IN ORGANIZATIONS
Stereotyping is process of assigning traits to people based on their membership in a social category
Minimizing stereotyping biases
Diversity awareness training
- Educate emplloyees about the benefits of diversity and dispel myths
Meaningful interaction
- Contact hypothesis
Decision-making accountability 
- Use objective criteria in desicion-making
Environmental Stimuli
Feeling, Hearing, Seeing
Smelling, Tasting
Selective Attention
Attitudes and Behaviors
Organization and Interpretation
Social Identity Theory
How we perceive the world depends on how we define ourselves in terms of our membership in various social group
Personal Identity (its about you)
Social Identity ( about your group)
Social identity theory features
Comparative process
Homogenization process
Contrasting process
Improving perception
Self-awareness
Empathy
BEHAVIOR MODIFICATION
A-B-Cs of behavior modification
Antecedents for example, the mother give instruction to wash hand before eat to her children
Behavior for example, the children obident
Consequences for example, cleanliness is guaranteed
Social learning theory
Behavioral modeling - observing 
and modeling behaviour 
of others
Learning behavior 
consequences - observing
 consequences that other
 experience
Self-reinforcement  - own
 behavior with consequences 
within our control
