Marketing Research

Internal Research

stocks analysis

company accounts

retail data

reports

External Research

media reports

commercial data

trade publications

government data

in-house expenditure data

Purpose

planning

market trends

risk management

strategy assessment

identify customer needs

Preliminary Research

portal surveys

online feedback

test markets

telephone surveys

observation

documents analysis

Methods

random sample

quota sample

cluster sample

snowball sample

multi-stage sample

segment random sample

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