Empathy map (axis) template - Mind Map
The axis empathy map template guides you through 4 categories of information about a user persona. Fill out each category to get an in-depth overview of your users/clients.
Keywords: empathy map, empathy maps, empathy diagram, business diagram, customer, customers, user, users, user personas, potential clients, business mind map.
Empathy map (axis) template
This template uses two axes to split the screen into four areas. Fill out each area to perfectly portray your business's user personas.
This will help you develop a marketing strategy. After you identify all aspects, you get to know your user personas, and you can develop an improved strategy to grow your business.
Add user persona's action
Add what user persona does (actions).
These are the user persona's actions and behaviors regarding your brand/business (for example: price comparison, research, making a pro/con list, looking for recommendations, etc.).
THINKS
In this category, you need to add what user persona thinks about your product/service or brand.
These thoughts are internal, and usually, they are not shared or expressed.
FEELS
In this category, you need to add how your product/service makes the user persona feel.
DOES
In this category, you need to add what user persona does.
These are the user persona's actions and behaviors regarding your brand/business (for example: price comparison, research, making a pro/con list, looking for recommendations, etc.).
SAYS
In this category, you need to add what user persona says about your product/service or brand.
You can find these phrases in reviews, email feedback, social media posts, etc.
Add user persona's feeling
Add how your product/service makes the user persona feel.
Add phrases the user persona says
Add phrases the user persona says about your product/service or brand.
You can find these phrases in reviews, email feedback, social media posts, etc.
Add phrases the user persona thinks.
Add what user persona thinks about your product/service or brand.
These thoughts are internal, and usually, they are not shared or expressed.
USER PERSONA
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