Chained process
Techniques, strategies, tactics
Intermediaries
Merchant
Activities
Know the product
Product sales techniques
Establish relations with suppliers, manufacturers, and retailers(offers).
Analyze results
Retailers
Guarantees compliance of the objectives: - optimal business results - generate the sale
Generates profits
Sales plan
To take account:
Good practices - SUCCESS
Adequate and clean shelf
Avoid shortage in display and point of sale
Merchant: presentation and avoid empty spaces.
Data: optimization of results and communication.
Data collection and analysis: activity, sale and observation(continuous improvement) - frequented.
Audit: special report carried out periodically.
Capture attention: visualle attract the consumer.