Digital Marketing

Difinition

Digital marketing

All marketing channels and methods you can use to promote products or service on the internet

Digital Marketing vs Traditional Marketing

Digital marketing campaigns are executed exclusively through digital channels.

This gives market more control, tools and data to analyze the effectiveness of a campaign.undefined

Digital Margeting

Advantages

Global Reaching

Lower Cost

Measurable Results

Personalization

Open New Markets

Disadvantages

Skills and Training

Time-consumingundefined

High Competitionundefined

Complaints and Feedbackundefined

Security and Privacy Issue

Online Marketing is a subset of digital marketing

Most common misconceptions

Digital Marketing VS Internet Marketing

Internet Marketing is a subset of digital Marketing

Internet Marketing refers to the methods you can use to run campaigns on the internet

Digital Marketing VS Social media Marketing

Social media Marketing is a subset of digital Marketing

Essentially running social media Marketing campaigns

Facebook

Twitter

Instagram

Marketing Channels

Online

Website Marketing

Content Marketing

Email Marketingundefined

Video Marketingundefined

Offline

TV Marketingundefined

SMS Marketingundefined

Radio Marketingundefined

Billboard Marketingundefined

Digital sales funnel 3 main goals

To get people learn your brand.

To get them engage with your brand through your website

To get them to convert

Digital Marketing Strategyundefined

Website

Create a website

SEO

Perform an SEO Audit

Content Marketing