Entrepreneurial Marketing

Core concepts

Perceptions of entrepreneurs

Core concepts in marketing

Marketing for high-impact

Traits and Mindsets

Trailts

Mindsets

Network ties

Strategy, Innovation, Entrepreneurial Marketing

Chaos and entrepreneurial strategies

Innovation and creativity

Enterprise or entrepreneurship

Entrepreneurial decision making

Marketing competencies

Market adaptations

Entrepreneurial learning

High-impact Ventures

Small and large

Born Global and Internationalisation

Scaling up for growth

Course Material

Outline to Entrepreneurial Marketing

Course Outline

Assessment Guidelines

Cases

Case: Next Generation Disruption

Cases: TED talks about Entrepreneship

Case: Barbie for a new generation

Case: The Entrepreneurial Boss