GROWTH: DIGITAL
MARKETING | SEM

Paid

Google Inside
Search

Wordstream
PPC

Google
Marketing
Platform

Search
Ads 360

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Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines. 

Disvo

DoubleClick Search +
360 Analytics

Google
Ads

connect with
users

searching on
Google.com

browsing on
partner
websites

discovering
apps in google
play

watching videos
on Youtube

discovering new
places in Google Maps

Ad Rank
factors

Bid

Context of
person's
search

location

time

device

other signals
& attributes

auction-time
ad quality

expected
CTR

ad
relevance

landing page
experience

expected
impact of
extensions
and other
ad formats

relevance

CTR

Audiences

Goals

Sales

Drive sales or
conversions online

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Features that start the purchasing or conversion process, such as bidding strategies aimed at clicks, extensions, and ads that show to potential customers as they browse sites, videos and apps that partner with Google

via app

visit to store

via phone

Leads

Website
Traffic

Measurements

Understanding
Your Data

Quality Score

Landing Page
Speed Score

Track
conversions

MadTech

Dynamic
Search Ads

use feed
for dynamic
targeting

Responsive
Search Ads

Real-time Insights on demand

Google Demand Signals

Demand

Term and Topic

Search Terms

Dynamic Search Creatives

Ad Experiences

Smart
Shopping
Campaigns

Product
Shopping Ads

Special
Promotions

Product
Ratings

Automated
item updates

Showcase
Shopping
Ads

Local Catalog
Ads

Product
Feed Platforms

CommerceHub

ChannelAdvisor

Google
Shopping
Best Practices

Local
Search Ads

Brick and Mortar
store and want
more foot traffic

near me
searches
growth 500%

Smart
campaigns

Goals

Call

Visit
to store

Purchase

Extensions

Callouts

Dynamic
Call outs

dynamic structured
snippet extensions

automated
extensions

Discovery
Campaigns

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A quick recap on Discovery: Discovery is Google's version of a social campaign as it runs across Google's O&O feeds (Discover/Search feed, Gmail/Promotions & Social tab and YouTube/Home Page)This would be net new premium inventory for TracfoneEasy to stand up as we can repurpose your social/FB ads (note: creative is the #1 component for this ad unit)Runs via Google Ads only (can track in Campaign Manager and GA360 also)This ad unit is a mid-funnel powerhouse; recommend optimizing against specific site pages, cart abandoners, etc.

Hotel Ads

SEO

Mobile

Benchmarks

App Store Optimization (ASO)

Youtube SEO

ranking factors

Voice Search
20% of search

Stats

Marketplaces

Amazon SEO

how to

medium

eCommerce
SEO

SERP Features

Local Pack

Google My Business

how to optimize

Google
Featured
snippets
(Answer
Box)

Paragraphs (63%)

Lists (19%

Tables (16%)

Best Practices

identify queries +
seek out existing answer box

format + language +
accurate results
essential

any result from page1 eligible
+ entice click with
max snippet length

New Partnership
w/News Org

Rich Results

Rich Cards
for mobile

Test rich results
eligibility tool

Knowledge
Graph

person

business

Knowledge
Panel (from
Google Bus.
Listings

People also ask

Image packs

Site Links

Sitelink
search box

Twitter

News Box

Google Guidelines
on Search

Search
Gallery

Search
features

Tools

MOZ

Moz

Keyword
Explorer

Wordle
Keywork Cloud

Botify

Web Crawler

Jumpshot

a

Insights

HotJar

Rank Tracker

a

LSI
Keyword
Graph

maybe not?

Mobile
Speed
Test

Google
Speed
Test

Google Web
Masters Tool

SearchMetrics

keyword visibility

Trends

Microformats

FB graph
object

Twitter
Card

Structured
Data (Google)

Schema

Mobile first
indexing

Ranking
factors

SEO Checklist
by MOZ

200 ranking
factors

Google Web
Masters Tool

Think Insights
Google