Chapter 3 - Introduction to Marketing

- Identify the needs and wants of target customers
- satisfy customers in ways that are better than competitors

Name the 4Ps?

product, price, place and promotion

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Know your customers process?

be effective, a business needs to know its customers.

Applying the marketing mix process?

Identify the potential customer groups?

Types of tourists?

What is a market survey?

Steps of conducting market survey? Describe the steps.