Consumer Profile
Product Use
Other Christmas products sell time inspired our choice
Short term because of how its only sold on Christmas time
Our packaging helps people pick our product to use and enjoy it more.
Subtopic
Geographic
Our chocolate tree will be sold in many countries
Germany mass produced a lot more chocolate
then most other countries which allows us to get chocolate fater
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Subtopic
More products sold in Switzerland due to more chocolate enjoyers there
Subtopic
Demographics,
Age
The product is aimed for children from 6 to 12
Gender
Although our product is not gender exclusive, women are 10% more likely to buy chocolate than men.
Race
Race does not matter
Psychographics
Product Packaging
The product package is a box with a plastic see through front to see the chocolate and toppings, the box is made colorful and full of life to attract customers.
Product Placement
The product will be placed in the entrance of the store, to catch the eye of consumers and product will also be placed in the chocolate isle.