Hot Chocolate Bombs
Product
animal themed hot chocolate bombs
different types of chocolate (milk, white, dark)
appealing to both kids and parents, targeted towards kids
Consumer Profile
Demographic
Targeted to pre-customers, 0-9 (and their gatekeepers), families with young children
Income level can be mid-class, this is an affordable product.
No specific ethnicity or culture, no gender target. Diverse and flexible.
Psychographic
people who like sweet things
Plays on the want to make you kids happy
Uses an attraction to superficial cues as the product is cute and spark joy..
Geographic
places with colder winters
Suburban areas
Product Use
Non users to light users
Light users to medium users