Tommy

This could be better

I want reliability

I like this product

Depressed

I want to tell my friends about it

I could be convinced to buy this cheaper

SAYS

DOES

FEELS

THINKS

I have seen better quality

This is a waste of my time

I think this is a scam

Excited

Sad

Overwhelmed

Confused

Angry

Makes a PRO/CON list

Researches product/service

Looks for recommendation

Price comparison