Growth DK Market Stage 1:
Get To Series A
(6 months)
Goal:
500 Transaction a month
Branch in Issue tree:
Selvskabt distributions netværk.
Horisontalt ydelse og kundesegment
Click link for budget
Open up new adjacent
verticals & Increase sales on existing verticals
Dominate initial set of verticals
In Aarhus
In Copenhagen
Marketing
Digital marketing
Performance marketing
Google ads
Udarbejdelse af strategi med bureau
Decrease conversion cost & Increase spend
Hyring af Bureau
forhandling med bureau
Valg af bureau
Hyring af Bureau
forhandling med bureau
Valg af bureau
Decrease conversion cost & Increase spend
Udarbejdelse af strategi med bureau
SEO
Content creation & linkbuilding
Udarbejdelse af strategi
Hyring af praktikant / deltids studie medarbejder som kan oplæres inhouse og af konsulent
Hyring af konsulent til sat antal timer
Teknisk SEO optimering
Tilsidesættelse af resources til forbedring af teknisk SEO
Growth Hacking
Resourcer til fokuseret
Growth hacking
Above the line marketing
Flyer / voutcher omdeling
eksekvering af projekter
Udarbejdelse af strategi for omdeling
Hyring af ansvarlig for projekt
PR and outreach
Udarbejdelse af strategi for outreach
Hyring af PR outreach ansvarlig
Increase Landingpage
conversion rate
Samarbejde med Google ads bureau for at løbende teste og ittererer landing pages
Increase number of transactions
Increase number of new users
Increase New TO
Achieving new TO, that is not using other platforms regularly
People not even considering work
DIY
"Recrutting" existing TO (from other platforms) (current distributionsnetwork)
Danish platforms
Online platforms
public platforms
private platforms
physical platforms
Common institutions or market places
Private homes
Immigrants or travellers platforms
Danish travellers platforms
International platforms
Increase New Pinployees
-
Close to current task < 5 km
<5km, >1000 m
car
no car
<1000 m
tools
no tools
Not-close to current task > 5 km
Equipt(car, tools)
Foreign
Germans
Germans from northern part
germans from not-northern part
SCAN
Swedish
Living on the western coast
Not-swedish
Living not on the western coach
Danes
> 100km
100 km > , >5 km
Not-equipt(car, tools)
Increase matchmaking
Reduce time from posting to offer & Increase number of offers pr task
Increase number of Pinployees
Share tasks on relevant social forums and medias
Facebook / DBA / other?
Hire person for this
Make campaigns targeting potential Pinployees that match our verticals
Target Technical schools
Hire person for this
Directly contact potential Pinployees that fits the profile
Map out "watering holes" for Pinployees
Hire person for this
Increase number of offers pr Pinployee
Improve accessibility and notification flow
Build an app
Give kris the resources he needs to finish the app
Interns to support build
Better communication (education of) with first time users
More in app education
Bigger FAQ
Incorporate more commonly asked question in the FAQ
Educational flow
Build automated educational flow when starting the process first time
Better scoping of information
implement the information users need in the right format at the right scope
Investigate what information users are missing at every step of the user journey
More human support for new users
Calling & write all new users with tasks and offers or with clear need of support
Hire person to handle support
Increase matchmaking
Ingen kongruens på prisen, men kongruens på kvalitet og opgaveart.
flere pinployees vil have TO
dem der vil maksimere indtjeningen
dem med lille værdi af fritimer <150 kr. pr time
akut hul i kalenderen (samme dag)
generelt > 3 dage lille værdi af fritimer
subakut hul i kalenderen(indenfor 3 dage)
dem med stor værdi af fritimer >150 kr. pr time
minimum totalindtjening >2000 og stor dækningsgrad
ingen minimum totalindtjening, men stor dækningsgrad
dem der vil have job af andre årsager end økonomi
altruisme
egennyttige(ikke økonomi)
flere TO accepterer Pinployees bud
timeløn er vigtigst
kvaliteten er vigtigst
Ingen kongruens på opgaverne, men kongruens på kvaliteten og opgaveart
TO har opgave A,B,C, mens PP har D,E, F
De TO, der vil ændre opgavens karakter
De TO, som har opgaver, der kan breaket ned, således at resultatet er opgave d, e, f
De TO, der ikke har opgaver, der kan breaket ned
De TO, der ikke vil ændre opgavens karakter
PP har opgave D,E,F, mens TO har A,B,C
De PP der har mindset til at uddanne sig(You tube, guidance undervejs, studere instruks
De PP der ikke har mindset til at udvikle kompetencerne
Dem, der er utålmodige og ønsker en opgave indenfor 1 uge
Dem, der er tålmodige og kan vente indtil der kommer en opgave
KOngruens på pris og kvalitet, men andre årsager til at parterne ikke mødes
Er ikke aktiv nok på pinploy sitet og når derfor ikke at acceptere et bud/se de opgaver der udbydees
Synes kontakten er for svær/ubekvemmelig
kan ikke finde fælles ledig dato og aftalen løber derfor ud i sandet
kan ikke finde ud af hvordan man lukker en aftale teknisk på platformen
Increase Task pr existing user
Life cycle marketing
Newsletters
Udarbejdelse af strategi for newsletters
Hyring af ansvarlig for newsletters
Targeted Offers
Oprettelse af funktion der gør det muligt at tilbyde tilbud
visualisering af relevant data
Samling af data for at give relevante tilbud
Tilsidesætning af resourcer til dette
Perceived Value
Improve product
Iterate on user feedback
Analyse data
Gather quantitative data
Set up data gathering
Define relevant data to gather
Store qualitative data in a meaningfull way
Gather qualitative data
Contact users & aggregate incoming support request data
Hire person to be responsible
Increase value proposition
Put emphasis on insurance
Increase Trust in platform
Better support
Increase outreach support & make sure every support ticket is answered
Make scripted answers for all questions and concerns of users + formalise process for outreach support
Hire person responsible for human support
Increase availability of support widgets
Present it at the right places in the app/webapp
More off platform reviews
Reduce platform leak
Build community
Engange with users on a human level.
Hire person to do outreach to users
Increase Average transaction size
Increase trust
increase trust that user profiles relay
Increase number of in-app reviews
Contact users who have not left a review for their Pinployee or vise versa
Hire person responsible for this
Increase profile content quality
Better images on user /
Better text on profiles /
More portfolio images
Help users build better profiles through support
Offer to make a profile text for them, whith the information they give on the phone
Hire person for this
Offer to invite them in for taking photos and making their profile
Hire person for this
Add more verifciation / authorisation
Certifications
Build software for users to add certification
Manually verify certification
Hire person for this
Social profile verification
Increase Increase trust in platform - See under "Increase number of sales"
Increase number of High value tasks
Target more high value verticals.
See "Increase Sales for new users"
Increase ATS
By structural force
By incentives for current users
Økonomic
higher security
By capturing large orders of non-users
Raise Series A
Stage 2
Hovedemne
Increase Task pr existing user
Life cycle marketing
Newsletters
Udarbejdelse af strategi for newsletters
Hyring af ansvarlig for newsletters
Targeted Offers
Oprettelse af funktion der gør det muligt at tilbyde tilbud
visualisering af relevant data
Samling af data for at give relevante tilbud
Tilsidesætning af resourcer til dette
Perceived Value
Improve product
Iterate on user feedback
Analyse data
Gather quantitative data
Set up data gathering
Define relevant data to gather
Store qualitative data in a meaningfull way
Gather qualitative data
Contact users & aggregate incoming support request data
Hire person to be responsible
Increase value proposition
Put emphasis on insurance
Increase Trust in platform
Better support
Increase outreach support & make sure every support ticket is answered
Make scripted answers for all questions and concerns of users + formalise process for outreach support
Hire person responsible for human support
Increase availability of support widgets
Present it at the right places in the app/webapp
More off platform reviews
Reduce platform leak
Build community
Engange with users on a human level.
Hire person to do outreach to users
Increase task pr existing user
increase among users who do have more task within the next 3 months
Users dislike Pinploy
did not like quality (rel to price)
did not like the corporate service
did not like the PP service
users like Pinploy
leak-users
not-leak users
increase among users with no current need for PP
no more task
No more task for PP within the next 3 months