Market analysis
Market objectives
International growth
Ethnical objectives
Product focus
Social responsability
Consumer focus
Overcome competitors
Shareholder value
Image
Market Share
National growth
Revenue maximization
Market segments
Age
Religion
Gender
Income
Lifestyle
Social status
Geographical region
Family circumstances
Behaviour
Market structure
Highly competitive?
Imperfect competition?
Oligopoly?
Monopoly?
Market position
Market niche?
Market leader?
Market follower?
Market challenger?