Market Segmentation  - Mind Map

Market Segmentation

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Geographical Segmentation

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Nations

Regions

States

Cities

Villages

Urban

Rural

Demographic Segmentation

Age

Life-Cycle Stage

Gender

Income

Occupation

Education

Religion

Generation

Behavioural Segmentation

Occasions

Benefits

User Status

Usage Rate

Loyalty Status

Psychographic Segmentation

Social Class

Lifestyle

Personality

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