TOPICS
oreo in china
brand in the global market
PRODUCT-ADAPTATION
To readapt the features of a product for each country, or each market
oreos are too sweet for chinese market
World Englishes
COLONIALISM AND SLAVERY
LANGUAGE AND POWER
LANGUAGE AND IDENTITY
GLOBAL SPREAD
SPECIFIC DOMAINS
Schwarzenegger
VIDEO:
Motivational speech
public speaking=the art of effective oral communication with an audience
SUCCESSFUL PRESENTATION
Focus on the Audience
Less is more (slides)
Practice
Use of non-verbal communication
Plan the use of Functions of Language
Engage in conversation
Technical details
Dress code
Schwarzenegger says that we must identify our goals and commit to achieve them
Precepts of successful event organisation Andrew Jose
concepts and glocal dimension
partnerships and sponsorships
locations
marketing strategies
resources and funds