Celebrity Slim PR
Target Publications
Consumer Magazines
Male
Female
Lifestyle
For Him range
Male success stories
TV
Case Studies (ME).
Bank of Additional Success Stories (Prob. to provide)
How can we work together to source additonal material?.
Contact Time
Monthly meeting with Probiotec/ Weight Loss Brand Manager. Review feed through of information to/from Rowlands. Brand Manager for Weight Loss to be put in contact with Propaganda (when employed).
Events/ PR Stunts
Fun Run. Mobile Consultation Unit. Mobile Taste Testing.
Health Professionals
Pharmaceutical Publications.
Online
Social Media. Blogs.
Regional
Regional Case Studies. Total Weight Loss Regional.
Radio
National. Regional. Special Interest. Tower FM. Gaydar. Success stories. Photoshoot. Sarah and John. Joanne. Louise. Kerry. Permanent change in eating habits. Need arranging and costing (ME). 'We lost xx stone in time for our wedding' (plan to be released after wedding). CS helped me to cope with emotional trauna of work. CS helped me to become a model for Debenhams. Michael. Biggest Loser (released to coincide with show finale). Large weight loss story. CS has improved my family life, now I can go swimming with the kids. I was eating 4 takeaways a day (work out the calorific value of ths AND the expense - I have slimmed for the recession). CS helped me regain control after the death of my brother. CS has improved my health massively, (had problems with veins on his legs)- I used to get out of breath tying my shoelaces, now I spend 2 hours in the gym every morning. 'CS helped me to lose my baby weight'/ CS as suitable for small weight loss/weight maintenance). Baby weight loss (could combine with Louise for maximum impact). CS helped me to be a mum again - I can now run around after my little boy. Sponsorship opportunities?. Biggest Loser (released to coincide with show finale). Large weight loss story. CS has improved my family life, now I can go swimmig with the kids. I was eating 4 takeaways a day (work out the calorific value of ths AND the expense - I have slimmed for the recession. CS has improved my health massively, (had problems with veins on his legs)- I used to get out of breath tying my shoelaces, now I spend 2 hours in the gym every morning. CS helped me regain control after the death of my brother. 'What a Trooper' - raising money for Forces Children's Charity (link in his son in the army).
Wedding PR
You and Your Wedding. Emma/ alternative case study.