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CM - Chapter 2 - Images of Managing Change

Management as control






top down hierarchy

treated lika a machine

management as shaping

encourage people

living organism

set of values

shaping actions

developing org capabilities

intended change outcomes

empirical rational strategies. normative re-educated strategies. power-coercive strategies. partially intended change outcomes. effective change occurs when a change can be demonstrated as desirable and aligned. change occurs when people dispense with old normative orientation and gain commitment to new ones.. achieving chang by those with greater power in behavior then those with lesser power. Some but not all change intentions are achievable, affected by power, processes, interest and the skills.

unintended change outcomes

managers have great difficulty in achieving change outcomes. internal. external.

Six images om managing change

Director. Navigator. caretaker. coach. interpreter. nurturer.