Tribes
Naturally ocurring groups
Will your tribe change the world?..
Tribal leaders
Make introductions between tribes
Stages
Stage one"Life sucks"
Gangs
Prisons
People behave the way they see the world
Stage two"My Life Sucks"
Standing in line
How the people can be so dumb and yet live
Culture make people dumb
You find this stage everywhere in the world
Stage three"I'm great"
... and you're not
highly motivated but fairly individually centric
Stage four"We're Great"
value fun
value creativity
be a little bit weird
Stage five"Life Is Great"
People values
Findings
Leaders are Fluent in All Five Tribal Stages
Most documents are written in stage 2
2% of tribes are at stage 1
25% of tribes are at stage 2
48% of tribes are at stage 3
22% of tribes are at stage 4
2% of tribes are at stage 5
Those are the ones that change the world
Tribes can only hear one stage above and below where they are
Leaders nudge people and tribe to the next stage
Connect people who don't know which other to create a greater value