lecture

Marketing, Revenue

Human, Assets, Profit

Financial

Ownership

Family hotels

independent hotels

hotel chains, Hotel groups

Banks?

Ownership, Franchise contract

Management contract

Departments

Sales, Room's division, (FO, HK)

F&B, Spa, maintenance, controlling...

Market position, Product

Owners' expectation, enviroment

hotel type

(specialisation), City, Business

Boutic, Conference, Resort, Spa

medical, Thematization

Bp, Balaton, countryside

regional differencies, Resort sites, Medical sites

Ownership (property), Rental, Leasing

time share

Quality

Hotel*, Union, 1-5 superiors

brands

business

leasure

for example:

location

servise

design

technic

franchisor

those who manage the brand and sell the right

to use the brand name

allows another party to use its logo

and systems, resources for a fee

frnachisee

those who buy under specific terms and conditions

those right to use a brand name

for a fixed period of time

and at an agreed-upon price

basic core data

individual

hotel chain

hotel group

first tier:

management companies that operate hotels fo owners using the management company's trade name as the hotel brand

second tier:

management companies the operate hotels for owners and do not use the management company name as part of the hotel name (service 4youm accent)

political situation

economic situations

international capital investment

ukraine

economic

competition hotels