P.L.A.N. Website

PREPARE
target audience/website tone/goals

Target Market?

Goal

generate leads

sell products

online brochure

target audience

organize information

set tone

formal

casual

AESTHETICS
look and feel

consider target demographics

easy-to-read site

basic font readable on all browsers

quality graphics

match content and message

not too many

top content

front and center on the screen

responsive design

visit competitors’ websites

colors

fonts

themes

mood

2

LANDSCAPE
website features

FRONT-END

BACK-END

NAVIGATION
visitor experience

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