Testing Phase
CONSIDER OPPORTUNITY COSTS
1. Shut down reverberation, host Wilson on Willpowered, and Use my current subscriber base as the early customers
BENEFITS
Enough of them to easily make a profit
Get all the benefits of google ranking, subscriber information, web design, etc.That I've been working on over the last two and half years
Built-in customer base that is forgiving
Focus for me
Simplicity for the customer
COSTS
We need to launch a new site (it will still be willpowered.co, just different functions) that is product focused rather than blog focused — i.e. has the ability to create an account.
We have to cut some profitable areas to drive traffic toward Wilson
We'll probably have to refund some current Reverberation students
Keep Reverberation and Willpowered and run Wilson on Reverberation
BENEFITS
Fewer testers = fewer problems
No threat to our consistent $9k/mo
No students will ask for a refund
I will be able to continue my "Wilson Course" and be able to keep that content to sell or train employees in the future.
COSTS
Time will continue to be a struggle
Growth will likely remain stagnant
It won't be as clear, or simple
We'll miss out on thousands of early customers
Shut down Reverberation, move Wilson to Willpowered, and offer all current students a chance to switch to a monthly Challenge
Challenge
Started with "Make the Leap Challenge" when I was going to move to London
Customer sets a goal
Tracks their progress
If they achieve it, they get a full or partial refund
BENEFITS
Challenges have been most effective at capturing student data
Most profitable
Most effective in actually helping the people reach their goals
We likely won't have to refund anyone
We can still make $ off of Affiliate revenue
Least time intensive option
Have the most testimonials of success to use
COSTS
Some people are uncomfortable with the challenge model
Pledge X dollars that you can fill out your habit tracker for 60 days
Every time you miss a day, you lose 20% of your total
Positive testimonials may change that
MULTITRACK
A
B
WHAT IS THE SITUATION?
The Wilson launch has proved to be much better than expected
Clearer value
$1850 revenue
Took way less time to build or manage than expected
It is a clear differentiation of value from other services right now due to context
CONTEXT
Wilson's Benefit From The Beginnning
Learn where subscribers were with their goals and send them articles to help
Willpowered into context
1. Purpose
2. Acquiring skills and Knowledge
3. Establishing great habits
4. Becoming Gritty
5. Handling Setbacks
6. Overcoming Limits
7. Persevering to the Finish
Daily work into context
Organizing focused work in the morning
Creative in the afternoon
Mindless work at night
This was the "momentum" I talked about
Learn How To Put CONTENT into CONTEXT
Learning which types of content lend themselves to Wilson
How people actually use the content
Measure ourselves by how many "cross the finish line"