Research Methods

Naturalistic Observation

Careful observation without interference

"Sought after" normal reaction

Time consuming

Observing eating habits

Case Study

Obtaining information about individuals to develop general principles

Informative

Time and effort consuming

Following a child's life to examing lifespan development

Experimental Method

Assigning 2 groups: Experimental and control

Subtopic

Ability to control variables

Possible bias

Testing effect of diet pills on weight

Survey Method

Questioning large group of people

Quick and efficient

Subtopic

Subtopic

Unguaranteed results

Survey of recently unemployed

Correlational Design

Measuring relation between 2 variables

Simple observation of variables

simple observation of variables in their natural setting

simple observation of variables in their natural setting

Neglecting other intervening variables

Positive relationship between intelligence and GPA