Social Media 
Terms & Concepts
Platform Types


TikTok
MySpace
Google+
Control
Who will be your audience?
Being able to add 
people to your friends 
list, or followers.
Being able to restrict, 
or block certain people
from viewing your content.
Having the ability
to control what kind of
advertisements you see
Certain social media sites
 give you the possibility
to control whether or not 
you appear online, or offline.
Facebook allows you to 
control which friend's
posts appear more, or less.
Ability to dictate how
long posts are available
to see for your viewers.
I.e Snapchat pictures,
and Instagram stories.
Communication/
Connectivity
Affordability: Are the 
devices, and apps that 
are necessary 
affordable?
Social Capital: What is
gained through these 
social platforms?

Portability: Accessibility
on the go
Wifi availability: Where 
and when can you access
these platforms?
Fuctionality/
Features
Video messaging
Text messaging
Blogging
Re-posting/Sharing
Liking/Disliking
Content
Blogs
Advertisments
News information
Podcasts
Videos
Sociality
Open entry vs.
members only
Size of audience
One on one
Group chat
Controlled audience
Open to the general public
Topic restrictions/ 
character limit
