Talk is the Path to Frustration

All these things feel like work. But are they?

Social media was my least profitable marketing channel.

Blogging about a product you're going to build – rather than building it – is ridiculous.

A vision is meaningless without the hard work it takes to make it a reality.

4 months ago I decided to put an end to that.

I was going to stop talking.

And focus all my energy on action.

How much more fun is it to say...

"I'm going to go to the gym every day next week."

Action is boring – So we procrastinate it.

All my life, I've struggled with over-promising...

And under delivering...

To help you make the right decision...

#1 Articulate Your Purpose

#2 Define Your Ideal Outcome

#3 Confront the Brutal Facts

#4 Set Your Milestones

#5 Track Your Progress

#6 See the Results for Yourself

Your results continue to build and you realize...

Talk starts fun and ends intrinsically frustrating.

Action starts boring and ends intrinsically rewarding.

*Use the arrow keys to start.

More talk...

Goal #1 – Stop telling everyone what I was "going to do."

My over-promising came from my love of telling everybody about what I was going to do.

I loved blogging about it.

I loved Tweeting about it.

I loved selling people on a "vision."

To witness the results.

If you can make it through the boring phase, you start accumulating results.

Those results become intrinsically rewarding.

You develop a "cheerful resilience" to continue to persevere.

Which path will you take?

Goal #3 – Break the cycle.

This all seems so simple, so why is taking action so hard?

Because talk is a lot more fun.

Than getting up early and actually going there.

To break the cycle, we have to embrace the boredom of action long enough...

This isn't a decision you make once.

It's one you make every single day.

Here's what happened...

Goal #2 – Prioritize and execute.

So what differentiates talk from action?

Sales includes talking.

Marketing includes talking.

Leading a team includes talking.

So what's different?

Action: Doing the most important thing on your to-do list.

If the most important thing on your to-do list is to make a sales call, that is action.

If the most important thing on your to-do list is to blog, that is action.

Talk: Talking about the most important thing on your to-do list.

If the most important thing on your to-do list is actually building the product, but you're blogging about it instead, that is talk.

To ensure I stayed focused on action, I followed a simple rule – prioritize and execute.

Realizing this, I could finally get to work.