Clearasil is number 1 in Europe and is the expert in spot care treatment. Clearasil is renowned for its highly effective range of products which give consumers the confidence of visibly clearer skin. Students must focus on Clearasil’s key brand issues which include deciding ‘Who’ should be Clearasil’s core consumer target, ‘What’ positioning is optimal to reach its target market and ‘How’ should the new brand position be brought to life.
