chapter 9

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Strategic Marketing Plan

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Strategy-Evaluation Framework

Taking Corrective Action

Subtopic

Measuring Organizational Performance

Compare firm's performance to industry average

Compare firm's performance to competitors

Compare firm's performance over different time period

Reviewing Bases of Strategy

Revise IFE Matrix

Strengths and Weaknesses

Revised EFE Matrix

Opportunity and Threat

twenty- first century challenges.

formulate criteria of evaluation

Chapter 9 : Strategy review, evaluation and control

Contingency Plan

Effectiveness

Actions

Balance Scorecard

Appoach to strategy evaluation aims

To balance internal with external concerns

To balance financial with non-financial concerns

To balance long term with short term concerns

Process that allow firm to evaluate strategies :

Learning and growth

Financial performance

Customer knowledge

Internal business process

role of auditing

Main topic

process of evaluation strategies

stimulating generating alternative

initiate managerial questioning

Nature of strategy evaluation