Hot Chocolate Bombs

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Olsen, Fuller Chapter 2: Families & Their Functions - Past & Present

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milkshake.

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Hot Chocolate Bombs

Consumer Profile

Product Use

Light users to medium users

Non users to light users

Geographic

Suburban areas

places with colder winters

Psychographic

Uses an attraction to superficial cues as the product is cute and spark joy..

Plays on the want to make you kids happy

people who like sweet things

Demographic

No specific ethnicity or culture, no gender target. Diverse and flexible.

Income level can be mid-class, this is an affordable product.

Targeted to pre-customers, 0-9 (and their gatekeepers), families with young children

Product

appealing to both kids and parents, targeted towards kids

different types of chocolate (milk, white, dark)

animal themed hot chocolate bombs