How does Ikea compare to its direct competitors on the market ?

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Chapter 4 - the business environments

Lauren Zeelie‑k egina

4 principles of marketing strategy /Brian Tracy

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Q2

yuyun xie‑k egina

Bakery Mindmap

Babalwa Ndlovu‑k egina

How does Ikea compare to its direct competitors on the market ?

An unforgettable experience : Content Marketing

it allows consumers to wander through a defined space, ideally designed to accommodate families

Turnover worldwide : Statista

United Kingdom

United States

Germany

IKEA : Ikea.com

Activity

international furniture sales offering design and comfort at affordable prices

fundation

Ingvar Kamprad

1943

From

Almhult, Sweden

Aesthetics, functionality and quality at a low price

IKEA's main competitor : Marketing91

Sears

Wayfair

Amazon

Walmart

Internationally : ressources.aunege

China

Singapore

France

Switzerland