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Marketing Calendar Map Template

May

June

July

August

September

October

November

December

April

March

February

January

Week 4

Week 3

Week 2

Week 1

Theme

Goals

Focus

Monthly Plans

Weekly Tactics

Key Dates

Special occurrences

Holidays

Industry events

Themes

Monthly Goals

Monthly Focus

Target

Message

Energy & time

Tactical

Marketing Cycles

90 day review

60 day review

30 day review

Progressive Tactics Schedule

Yearly

Quarterly

Monthly

Weekly

Daily

Tactics & Channels List

Fundamentals

Strategy

Strategies by market

Go-to-market

Messaging & Differentiation

Messages

UVP

Targets/Segments/Personas

Harvest

Opportunity

Secondary

Core

Objectives

Quantify

Goals for the Year

Marketing goals

Organizational goals