Reagan Election Factors

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Verbal communication

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soft skills

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spaces of appearance

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Nonverbal Communication

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Reagan Election Factors

SHORT-TERM

Seemed friendly to voters watching the debate

Reagan had gifts as a communicator

"Sagebrush rebels" believed federal government had too much land

Conservatives believed liberal policies were the root of the economic problems

Counterculture alienated many Americans MOSTLY SOUTHERNERS

War and riots unraveled Democratic party

REAGAN'S IDEALS

"New era of prosperity and patriotism"

Faith in traditional values

Support for strong military

Opposition to big government

LONG-TERM

People who lived in suburbs were facing economic problems

Moral Majority wanted to fulfill religious goals

Registered many new voters who didn't typically vote

Wanted religious teaching in schools

Economy was in a bad state

"New Right" and conservatism was growing rapidly