arabera samanta Trujillo 4 years ago
244
SAMANTA CODIGOS
arabera samanta Trujillo 4 years ago
244
Honelako gehiago
Andrea Contreras Peralta‑k egina
Carlos bocanegra estrada‑k egina
Emmanuel Alejandro Garcia Rodriguez‑k egina
Alejandro Montenegro‑k egina
Type in the name of your organization and press Enter.
The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
What campaigns are you planning to publicize your product or service? Examples include:
Describe exactly what customers will buy, how they will buy it, how it will be provided or delivered, and how it will be supported after purchase.
Think about:
List the ways that you can reach your market segments. Examples include:
How will the operations of your organization need to change, to support this plan?
Investors will need to know that you will also have the capabilities to deliver it, sustain it and scale it up.
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
If you win the investment or support that you need, where will you start?
Add a risk.
Add the next step.
You will need credible forecasts of profitability and strategic benefits if you are proposing investment in your business.
Even if your plan will eventually be profitable, cashflow limitations could prevent you from getting there. Your cash flow forecast should show that you are in control of this.
Consider:
Add a key point from the cashflow forecast.
What is the impact on your strategy of this initiative? How will your strategy change to ensure that you can adapt to whatever this plan brings, whether it is good or not so good? Think about:
Add a strategic point.
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Add some key points about the industry you are working in.
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
Where do you want to be in 5 years?
Where would you like to be in terms of:
Where do you want to be in 12 months? Where would you like to be in terms of:
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Add some information about important partnerships. Think about:
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
Add the key points about the track record of your team and your capabilities.
Add short descriptions of the key products and services which bring your mission to life and are making it happen.
Summarise the value and the difference that your organization aims to create. Mission statements are more useful if they describe the difference that you want to make to your customer's lives, rather than what you want to achieve personally. Your mission statement should directly influence strategic decisions.
